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Exploring Virtual Influencers in IPL Brand Endorsements: Play 99 exch, Lotus bhai, Playexch
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Game Streaming: The New Frontier for IPL Games: Laser247, Gold365, 11xplay
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The Science of Cricket: Biomechanics and Performance Analysis in IPL
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IPL and Youth Development: Encouraging Participation and Talent Identification
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The Role of IPL in Promoting Social Inclusion and Diversity
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IPL Player Auction Strategies: Insights from Team Owners and Managers
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The Business of IPL: Revenue Streams and Financial Viability
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